A miserable sales call – 4 mistakes you want to avoid!

22 January, 2015

A few days ago I was contacted by a salesman. I had already received information about the product, that seemed like a great solution for my company. But the call ended without a sale, and I was left with a bad feeling. Why? The sales person made some real mistakes – here are the biggest ones, that you for sure… Read more

Selling through trust: how to create engaging content

18 October, 2014

Today, building relationships is vital to succeed with sales; to make sure that your target audience trusts your company and your product. Sharing your competence is one way – and there are many different channels we can use to communicate our messages. But how do we create content that our customers really care about? Here are six efficient steps:  … Read more

How to sell your services

15 September, 2014

If you’re in the service industry, you probably share a challenge with many others: to convince your customers to buy from you, even though you can’t actually show them what you’re selling. When your unique selling points are intangible, a few extra tricks are required to win the deal. Here are six tips to help you succeed with selling your… Read more

How to sell without agony

11 August, 2014

Selling can be filled with agony. Why? Maybe because it’s so easy to view the results: either you succeed – or you don’t. Maybe because each sales call is a Moment of Truth that reveals if you’re really cut out to be a business owner. But anxiety seldom helps when it’s time to sell. Here are five tips to help… Read more

Less selling, more service!

21 July, 2014

A bad sales person is like a crocodile: with a huge jaw and tiny ears. But a good sales person doesn’t “only” need to be a good listener. In order to reach our customers, we need to shift our focus: from winning the deal to making the customer happy!   Creating happy customers should be one of the main driving… Read more