International business

Based on real-life cases, and using the perspective that “the norm” is a relative thing, I talk about common mistakes and success factors in international business.


Here are 3 things that you’ll learn:


- How our own attitudes and behavior can make or break the deal.


- What makes business successful: different strategies for different country markets.


- A hands-on guide for successfully entering country markets other than your own.


The presentation is based on my extensive international experience, with almost 20 years in countries other than my home country Sweden, including Montenegro, England, Belgium, the United States, Canada and France.


I also use my deep knowledge of international business: from many years as an entrepreneur in Montenegro, to frequently speaking in different country markets (such as Sweden, Montenegro, Moldova and Japan), and working as a Consultant at the Swedish Trade Council Brussels, Belgium and with strategic development at Arthur Andersen and COLT Telecom.


Naturally I always tailor the content to fit your specific needs.


For more information or to make a booking, contact me directly at +46 8 519 715 17 or


Please note: for specific legal or organizational information regarding a certain country market, it’s best to contact the commercial representation of that country.